Synesthesia: How do you see music?
Client: Mac Center (Apple Retailer)
Agency: Árbol Naranja Entertainment
Creative Director: Juan Rocha
Art Direction: Juan Rocha
Agency: Árbol Naranja Entertainment
Creative Director: Juan Rocha
Art Direction: Juan Rocha
The environment: Estereopicnic Music Festival 2014. The brand: Mac Center (Apple Products Reseller). Apple (among other values) is a musical brand and this particular reseller decided to bet on an experience for its target that would place them in both worlds: music and Apple products. But we decided to do it in our own way. We decided that people could have the chance to "see" the music by building a machine that would make Newtonian fluid dance. This material dances with low sound frequencies controlled by an iPad app that helps you create sounds. Lots of colors, lots of music, lots of fun.