Oatly Instagram Static Ads
Client: Oatly Oat Milk
Creative Director: Juan Rocha
Copywriter: Juan Rocha
Art Director: Juan Rocha / Midjourney AI
Creative Director: Juan Rocha
Copywriter: Juan Rocha
Art Director: Juan Rocha / Midjourney AI
Colombian Coffee Federation Print Campaign
Client: Colombian Coffee Federation
Agency: Salgar / Mullen Lowe SSP3
Creative Director: Juan Rocha
Copywriter: Juan Rocha
Art Director: Juan Rocha
Agency: Salgar / Mullen Lowe SSP3
Creative Director: Juan Rocha
Copywriter: Juan Rocha
Art Director: Juan Rocha
Electrolit: Total Hydration
Client: Electrolit
Agency: Salgar / Mullen Lowe SSP3
Creative Director: Juan Rocha
Copywriter: Juan Rocha
Art Director: Lorena Gómez
Agency: Salgar / Mullen Lowe SSP3
Creative Director: Juan Rocha
Copywriter: Juan Rocha
Art Director: Lorena Gómez
Electrolit is a beverage that hydrates your body with a high charge of electrolytes. The concept of this campaign is simple: Electrolit, total hydration.
Riopaila Sugar Company TV Spot
Client: Riopaila
Creative Director: Alejandro Benavides
Copywriter: Juan Rocha
Art Director: Alejandro Benavides
Creative Director: Alejandro Benavides
Copywriter: Juan Rocha
Art Director: Alejandro Benavides
Hirsh Gardner: Re-Branding a Rockstar
Creative Direction: Juan Rocha
Art Direction: Juan Rocha
Audiovisual Content: Juan Rocha
Art Direction: Juan Rocha
Audiovisual Content: Juan Rocha
Hirsh Gardner is a local (Boston, MA) rock legend. He's the drummer from the band New England and he has an incredible career as a producer and singer / songwriter. The goal of this project was to revamp and modernize his image without loosing his 80's rock / AOR - influenced sound. This is the result of the creative process:
The font had to be elusive to those times when rock n' roll ruled the world. His music is AOR kind of songs that will remind you of Journey, Foreinger, REO Speed Wagon and the like.
This is the approved cover. The name of the album is "My Brain Needs a Holiday". The image says it all: it evokes that specific time period that Hirsh wanted to transmit with the name. The album was released in the United States, the UK, and Japan.
Tuk Tuk Asian Food Restaurant
CREATIVE DIRECTION: JUAN ROCHA
In order to finish the course From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories, I developed spec work consisting of an audiovisual campaign for Tuk Tuk Asian Food Restaurant, based on a specific strategy and the essence of the brand. This presentation shows my ability to tell stories while keeping in mind the strategic objective. Click on the logo to see the full presentation.
In order to finish the course From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories, I developed spec work consisting of an audiovisual campaign for Tuk Tuk Asian Food Restaurant, based on a specific strategy and the essence of the brand. This presentation shows my ability to tell stories while keeping in mind the strategic objective. Click on the logo to see the full presentation.
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Download the deck here:
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Weapon of Choice: A Short Story
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Download the PDF here:
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Green Lantern: A Cosmic Reflection
IMPORTANT DISCLAIMER: The work that follows was developed from a pure fan perspective and with the unique intention of exercising my creative writing and illustration abilities for portfolio purposes. I am not affiliated to DC Comics or Warner Bros nor own any of the copyrights for the characters and have NO lucrative intention whatsoever from this particular work. For more information about the character, creators, and details, visit: https://www.dccomics.com/characters/green-lantern
THE PROCESS
I've always loved comic books. It is such a prolific and absolutely creative cultural industry full of countless universes, characters and stories. I was thinking about our current situation in the world and I wanted to express an opinion through some creative outlet. So, I wrote (on my notes app in my phone) a short conversation between Green Lantern (Hal Jordan) and an Alien. After that, I drew the sequence with pencil and ink.
I've always loved comic books. It is such a prolific and absolutely creative cultural industry full of countless universes, characters and stories. I was thinking about our current situation in the world and I wanted to express an opinion through some creative outlet. So, I wrote (on my notes app in my phone) a short conversation between Green Lantern (Hal Jordan) and an Alien. After that, I drew the sequence with pencil and ink.
I took individual pictures of each shot, treated them in Adobe Photoshop and colored them in Adobe Illustrator. "The New Frontier" by Darwyn Cooke, which is one of the best graphic novels ever created, was a huge inspiration for the simple color treatment. Here is the result. Enjoy!
DISCLAIMER: The following ideas are not associated with the brands shown in the portfolio and I'm not looking to profit from them. They were made with the sole purpose to present speculative work in order to show my creative abilities. These ideas were created and executed by me and belong to me only.
Cascade: Print Campaign Idea
Creative Direction: Juan Rocha
Copywriter: Juan Rocha
Art Direction: Juan Rocha
Copywriter: Juan Rocha
Art Direction: Juan Rocha
Amazon: #iDronate
Creative Direction: Juan Rocha
Copywriter: Juan Rocha
Art Direction: Juan Rocha
Copywriter: Juan Rocha
Art Direction: Juan Rocha
An Immigrant Made This
Concept: Alison Olechowski
Art Direction: Juan Rocha
Execution: Shreya Dave, Phaedra Mangan Rocha, Alison Olechowski, Lindy Lagget, Melda Buyukotzturk, Shivani Patel
With one simple sticker, we were able to create awareness on the contributions of immigrants in many aspects of our society. We placed the stickers on things that were created, developed, invented, or had anything to do with immigrant minds, and spread the word through social media. We caught attention from The Boston Globe as they mentioned our initiative on Twitter, back when it was a legitimate platform.
Art Direction: Juan Rocha
Execution: Shreya Dave, Phaedra Mangan Rocha, Alison Olechowski, Lindy Lagget, Melda Buyukotzturk, Shivani Patel
With one simple sticker, we were able to create awareness on the contributions of immigrants in many aspects of our society. We placed the stickers on things that were created, developed, invented, or had anything to do with immigrant minds, and spread the word through social media. We caught attention from The Boston Globe as they mentioned our initiative on Twitter, back when it was a legitimate platform.
