Colsubsidio Supermarkets BTL Campaign
Client: Colsubsidio Drugstores
Agency: Salgar / Mullen Lowe SSP3 Colombia
Creative Director: Juan Rocha
Copywriter: Juan Rocha
Art Direction: José Durán
Agency: Salgar / Mullen Lowe SSP3 Colombia
Creative Director: Juan Rocha
Copywriter: Juan Rocha
Art Direction: José Durán
Colsubsidio is a well known supermarket chain in Colombia. They wanted to advertise their new own-brand line of products to their target which is mostly middle class consumers. The idea was to bring those products to their routine. The concept: "Everything at home is better". We decided to take an element from their routine and turn it into something different. A bus that goes across the entire city of Bogotá was transformed into a moving house with free samples of the products and the bus fare was free. We turned it into a temporary moving home. More than 5,000 passengers tried the products and went home with a unique brand experience.
Colsubsidio Drugstores Campaign
Client: Colsubsidio Drugstores
Agency: Salgar / Mullen Lowe SSP3 Colombia
Creative Director: Juan Rocha
Copywriter: Juan Rocha
Art Direction: Ana María Calderón, Gabriel Fontecha, Lorena Gómez
Agency: Salgar / Mullen Lowe SSP3 Colombia
Creative Director: Juan Rocha
Copywriter: Juan Rocha
Art Direction: Ana María Calderón, Gabriel Fontecha, Lorena Gómez
Colsubsidio is a well-known supermarket and drugstore chain in Colombia. This campaign was made to communicate their new delivery service. The insight that infused this result was that any kind of pain comes when it is least expected and that is why the Colsubsidio Drugstore delivery service is there for anything you need, at any time.
Print:
Headline:
"A headache comes when you least expect it"
Body text:
"New delivery service Colsubsidio Drugstores. The only drugstore that is always with you".
"A headache comes when you least expect it"
Body text:
"New delivery service Colsubsidio Drugstores. The only drugstore that is always with you".
Headline:
"A heartburn comes when you least expect it"
Body text:
"New delivery service Colsubsidio Drugstores. The only drugstore that is always with you".
"A heartburn comes when you least expect it"
Body text:
"New delivery service Colsubsidio Drugstores. The only drugstore that is always with you".
Headline:
"Back pain comes when you least expect it"
Body text:
"New delivery service Colsubsidio Drugstores. The only drugstore that is always with you".
"Back pain comes when you least expect it"
Body text:
"New delivery service Colsubsidio Drugstores. The only drugstore that is always with you".
Radio Spots:
SFX:
Ambient sound of a NASCAR race.
Control guy:
"We're carrying the leadership here. The curve number 7 approaches and we are 20 laps away from winning"
Nascar Driver:
"I'm having a decompensation problem..."
Control guy:
"What is it?! The transmission? The covers? The suspension?
Nascar Driver:
"No... The digestion".
INST VOICE OVER:
"We are with you when you need us the most and where you need us the most. Colsubsidio Drugstores offers you a great variety of products with fair prices and locations close to you. Colsubsidio Drugstores: The only drugstore that is always with you".
Ambient sound of a NASCAR race.
Control guy:
"We're carrying the leadership here. The curve number 7 approaches and we are 20 laps away from winning"
Nascar Driver:
"I'm having a decompensation problem..."
Control guy:
"What is it?! The transmission? The covers? The suspension?
Nascar Driver:
"No... The digestion".
INST VOICE OVER:
"We are with you when you need us the most and where you need us the most. Colsubsidio Drugstores offers you a great variety of products with fair prices and locations close to you. Colsubsidio Drugstores: The only drugstore that is always with you".
SFX: Ambient sound of NASA headquarters
Control guy:
"Jetpack, OK. Oxygen Reserve, OK. Ready for exploration"
Astronaut:
"Houston, we have a problem. I just realized that these moon stones are really sharp..."
INST VOICE OVER:
"We are with you when you need us the most and where you need us the most. Colsubsidio Drugstores offers you a great variety of products with fair prices and locations close to you. Colsubsidio Drugstores: The only drugstore that is always with you".
Control guy:
"Jetpack, OK. Oxygen Reserve, OK. Ready for exploration"
Astronaut:
"Houston, we have a problem. I just realized that these moon stones are really sharp..."
INST VOICE OVER:
"We are with you when you need us the most and where you need us the most. Colsubsidio Drugstores offers you a great variety of products with fair prices and locations close to you. Colsubsidio Drugstores: The only drugstore that is always with you".