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JUAN ROCHA - CREATIVE SENIOR COPYWRITER
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Client: Bucanero Chicken
Agency: Beat / Mullen Lowe SSP3
Creative Director: Felipe Camacho
Senior Copywriter: Juan Rocha
Art Director: Luis Zambrano
The key message that we had to communicate for this client was the fact that this chicken had no additives or any additional water, which makes it 100% real and natural chicken. We found an interesting insight through how "real" children are in terms of their aspirations and how they are born with specific abilities that define who they are. That being said, they need the proper nutrition to grow up in a healthy way. For real artists, musicians, athletes, there's Bucanero- 100% real chicken.
Picture

TV Spot:

VOICE OVER:
Real artists exist.
Real musicians exist.
And of course, real athletes exist.
And for each one them, there's a real chicken. Bucanero chicken. A chicken that we deliver from the farm to your table without additives or added water to feed your family with the best, everyday.
​Bucanero Chicken: 100% real chicken.

Radio Spot:

SFX: Background Music
​
Kid 1: 
"When I'm older, I want to be a real fireman!"

Kid 2:
​"I want to be a real doctor!"
​
Kid 3:
​"I want to be a real soccer player!"

INST VOICE OVER:
"There are real dreams. And for each one of those dreams, there's a real chicken. Bucanero chicken. A chicken that we deliver from the farm to your table without additives or added water to feed your family with the best, everyday.
​Bucanero Chicken: 100% real chicken.
www.juanrochacreative.com / [email protected] / 336-775-6636