Client: Bucanero Chicken
Agency: Beat / Mullen Lowe SSP3
Creative Director: Felipe Camacho
Senior Copywriter: Juan Rocha
Art Director: Luis Zambrano
Agency: Beat / Mullen Lowe SSP3
Creative Director: Felipe Camacho
Senior Copywriter: Juan Rocha
Art Director: Luis Zambrano
The key message that we had to communicate for this client was the fact that this chicken had no additives or any additional water, which makes it 100% real and natural chicken. We found an interesting insight through how "real" children are in terms of their aspirations and how they are born with specific abilities that define who they are. That being said, they need the proper nutrition to grow up in a healthy way. For real artists, musicians, athletes, there's Bucanero- 100% real chicken.