Creative Direction: Juan Rocha
Art Direction: Juan Rocha
Copywriting: Juan Rocha, Nora Gildea
Care4ward is a start up based in Boston that provides a Medical Nutrition Program to cancer patients. They were in need of a creative direction towards developing a brand language. This is the creative process behind it.
Art Direction: Juan Rocha
Copywriting: Juan Rocha, Nora Gildea
Care4ward is a start up based in Boston that provides a Medical Nutrition Program to cancer patients. They were in need of a creative direction towards developing a brand language. This is the creative process behind it.
It began with the process of exploring different ways to portray the company's values. The color scheme was clear from the very beginning - using green as a symbol for life.
After various attempts, this logo was approved because of its perfect representation of the brand's values within its name. The C surrounding the arrow represents the care provided by the company leading to better outcomes for cancer patients.
Throughout the following executions, you can see a strong brand language depicted on every detail from the font, colors, layouts, and copy that positions Care4ward as an avant-guard company.
