ON TO BETTER (SPANISH TRANS-CREATION)
This is a TV spot for the most recent Blue Cross Blue Shield of Massachusetts "On to better" campaign for the hispanic market. The need was to trans-create the voice over preserving the brand's tone and voice.
This is a TV spot for the most recent Blue Cross Blue Shield of Massachusetts "On to better" campaign for the hispanic market. The need was to trans-create the voice over preserving the brand's tone and voice.
BLUE CROSS MA SOCIAL
In September 2025, our team launched the Blue Cross MA Instagram from the ground up — and turned it into a fast-growing, highly engaged community. The secret? A creative voice that feels native to the platform rather than corporate. I contributed ideation and copy that helped shape that identity. The work below speaks for itself, but so does the follow button.
In September 2025, our team launched the Blue Cross MA Instagram from the ground up — and turned it into a fast-growing, highly engaged community. The secret? A creative voice that feels native to the platform rather than corporate. I contributed ideation and copy that helped shape that identity. The work below speaks for itself, but so does the follow button.
JOB FAIR POST CARDS:
The HR team often requests to develop postcards to share with Job Fairs attendees. These are a few of examples where the copy had to be concise and efficient.
The HR team often requests to develop postcards to share with Job Fairs attendees. These are a few of examples where the copy had to be concise and efficient.
THE THINK DIVERSE INITIATIVE:
As a Hispanic working for the marketing team, diversity, equity and inclusion are a major topics. Our team, with other fellow hispanic / immigrants, worked on sharing our insights on how health care is perceived by our community and what we can do from the power of the brand.
As a Hispanic working for the marketing team, diversity, equity and inclusion are a major topics. Our team, with other fellow hispanic / immigrants, worked on sharing our insights on how health care is perceived by our community and what we can do from the power of the brand.
RETIREMENT PACKAGE CONCEPT WORK:
We were tasked to think about a great and unique way to send off Blue Cross' retirees with an unforgettable present acknowledging all the great work they've done through the years. We also used Midjourney (generative AI) to create some of the content.
We were tasked to think about a great and unique way to send off Blue Cross' retirees with an unforgettable present acknowledging all the great work they've done through the years. We also used Midjourney (generative AI) to create some of the content.