CHANGE IS A BIG DEAL.
Copywriter: Juan Rocha
Art Director: Traci Storey
One of the first tasks I had when I joined the team was to think about a compelling campaign for the Membership and Acquisition department. They wanted to try something different and exciting that would resonate with potential Members. This is what we did:
Art Director: Traci Storey
One of the first tasks I had when I joined the team was to think about a compelling campaign for the Membership and Acquisition department. They wanted to try something different and exciting that would resonate with potential Members. This is what we did:
MORE EXECUTIONS:
BUSINESS AS USUAL
THE "FORGOT SOMETHING?" EMAILS:
Copywriter: Juan Rocha
Art Director: Tim Needham
When a potential member starts the enrollment process, they sometimes pause (maybe for a cup of tea? trip to the bathroom?), leaving it incomplete. These emails are deployed as a reminder to finish joining and to take advantage of the offer they were given.
Art Director: Tim Needham
When a potential member starts the enrollment process, they sometimes pause (maybe for a cup of tea? trip to the bathroom?), leaving it incomplete. These emails are deployed as a reminder to finish joining and to take advantage of the offer they were given.
THE POWER OF SIMPLICITY:
Copywriter: Juan Rocha
Art Director: Tim Needham
In an effort to engage our potential members, we came up with a simple layout that helped us increase visibility within the Facebook algorithm. These Direct Response ads converted an average of 2,000 new Members weekly since their launch.
Art Director: Tim Needham
In an effort to engage our potential members, we came up with a simple layout that helped us increase visibility within the Facebook algorithm. These Direct Response ads converted an average of 2,000 new Members weekly since their launch.
